The “Night Parfait” or “Samurai Parfait” style from Hokkaido is also gaining support in Tokyo.ahmed
Literally, eating a parfait at night after a meal or drinking party.
Charm of adult parfait sweets, night parfait
The epicenter of the boom in Tokyo is the Parfaiteria Bell, a night parfait specialty store. The company is operated by a company called GAKU, based in Sapporo, Hokkaido, and has eight other risotto specialty stores and night parfait specialty stores.news world ahmed
In October 2017, “Pafeteria Bell” was opened in Shibuya, and it became a store that can be lined up in just one or two months. In June 2019, a sister store “Momobukuro” was opened in Ikebukuro.
The decisive factor of the start dash is the beauty of the parfait, in addition to the unusual parfait at night. It seems that the popularity of SNS spread from the photo shoot, and it was quickly picked up by the media.news world ahmed
Noriyoshi Kawaguchi (photographed by the author) of GAKU, which organizes night parfait shops in Tokyo, such as “Parfeteria Bell”
I asked Nobuyoshi Kawaguchi, the head of the Tokyo branch, who organizes the Shibuya store, about the aim of the night parfait store.news world ahmed
“I think there is a constant need to eat sweets after going home and after drinking. However, parlors and cake stores close early, so even if you try to eat elaborate sweets, it is quite difficult. So, in 2015, we launched our main store, “Parfeteria Pal” (Mr. Kawaguchi)
The company originally started at a risotto specialty store launched in 2006.news world ahmed
Since the owner likes sweets, the store has also offered handmade sweets. That's why I opened my hand to a parfait store, a separate business category.